AT THIS HOUR
Friday Morning Forum On The Business Of Our Behavior
February 6, 2026
23: Percent of people who won’t watch the super bowl because they will be working to make ends meet for themselves or their family based on estimates from a few different polls, including our own of 12,000 some consumers who juggle multiple jobs, sometimes to pay rent, sometimes to pay for college.
Science: A zoom call on how we think about GLP-1s, what we need to know, what to feel promise for, what to be concerned about.
Sport: QB for the Patriots, Drake Maye, is a good role model for younger athletes and the GenZ generation - his teammates say he’s even, asks how they’re doing, comes and talks to everyone, leads quietly and humbly, but leads and, as my son said, “ever see Maye raise his hands and complain to officials after a tough call or even a bad call? No, you don’t".”
Policy: Will health policymakers and insurers cover an anxiety treatment formulated from LSD? An argument for that by clicking here.
Perspective: Why in the world has this medical TV drama about a hospital ER gotten actual medical and behavioral health workers to watch, and actually like it? The essay here.
“I love a good nap. Sometimes it’s the only thing getting me out of bed in the morning.”
— George Costanza