AT THIS HOUR
Friday Morning Forum On The Business Of Our Behavior
March 6, 2026
45%: The portion of new colorectal cancer diagnoses in adults under 65, which represents a major shift in the demographics of the disease, according to new data from the American Cancer Society. Physicians and scientists are not entirely sure why this shift is taking place but suspect it could be due to environmental exposures and guidelines and insurance coverage that now recommend colonoscopies or Cologuard at age 45 and under. Interestingly, more youngsters in their 20s and 30s say they won’t do a colonoscopy, may do Cologuard’s at home stool test, and “hope there will just be a pill.” 77% hold this view, although 23% of the 3,944 surveyed say things like “for peace of mind” and “because dad had colorectal cancer, I will get a colonoscopy.”
Science: Analysis of 14,000 some people’s exercise shows very interesting differences in what works and what doesn’t based on a person’s condition, be it insomnia, PTSD, panic disorders. Check out our interview here and the findings.
Sport: My son Jack and I discuss the upcoming NBA playoffs and March Madness tournament here in the 250th episode of his podcast, Imagine Sports - which I’ll admit in the greater scheme of things is not important, except distraction from day to day work and stress is exactly what makes these conversations important, at least to me - a chance to spend time with your kid, even if his sports opinions and predictions are often delusional….
Policy: National spending to help children manage their autism diagnosis is growing meaningfully, but this is coming with more questions about how to sustain these benefits. Story here.
Perspective: Apparently I don’t need that hernia surgery after all…essay here.
“I love a good nap. Sometimes it’s the only thing getting me out of bed in the morning.”
— George Costanza